The Swan Valley Visitor Centre

  • Handles more than 500,000 enquiries*
  • Services in excess of 50,000 front counter visitors
  • Receives more than 400,000 website users on swanvalley.com.au

*Figure includes all enquiry types (visitors, email, phone, website hits and live chats).

Our experts

The in-depth regional knowledge possessed by our team is the primary reason why the Swan Valley Visitor Centre’s services are highly sought after. Seven days per week, 364 days per year, our team of local experts welcomes the region’s visitors, works with them to build personalised itineraries and provides expert advice to enhance and extend their time in the region.

We provide a referral service for accommodation, tours and masterclasses, manage and promote the Swan Valley’s extensive annual events calendar, sell Swan Valley gift cards and, in addition, work hard to ensure your business information, shared across all of our printed and digital channels, is correct, up-to-date and optimised to drive maximum visitation to your business.

By working together we aim to create memorable visitor experiences. Experiences people will return for and those they will take with them and share with friends and family.

Together with your business we aim to create “raving fans” of the Swan Valley.

We look forward to working with you!

More about the Swan Valley Visitor Centre

Swan Valley Visitor Centre Tourism Business Partnership Benefits
1 July 2023 - 30 June 2024
Full Swan Valley Partnership Terms

BRONZE

$99

SILVER

$250

GOLD

$500

Purchase partnership
Purchase partnership
Purchase partnership

Online Benefits

Business Listing on swanvalley.com.au website Available to all tourism businesses located within the boundary of the Swan Valley or Guildford
Business Listing given preference on swanvalley.com.au ✔️ ✔️
Events listing(s) on swanvalley.com.au website's calendar of events ✔️ ✔️ ✔️
Image gallery and embedded video applied to business listings on swanvalley.com.au ✔️ ✔️
Online reservations button applied to business listing on swanvalley.com.au ✔️ ✔️
Online shop button applied to business listings on swanvalley.com.au ✔️
An opportunity to meet with the Swan Valley Visitor Centre Online Content Officer at your business to optimise your website listing on swanvalley.com.au ✔️
An opportunity for your social content to be shared on the Swan Valley's Facebook and Instagram social media accounts ✔️ ✔️ ✔️
An opportunity provided to receive an introductory social media post ✔️ ✔️
Quarterly website report on the traffic to your business listing on swanvalley.com.au ✔️

Other Benefits

Business referral ✔️ ✔️ ✔️
Familiarisation visit (by Swan Valley Visitor Centre Staff) ✔️ ✔️ ✔️
Tourism Familiarisation Program ✔️ ✔️ ✔️
Invitation(s) to networking function(s) at the Swan Valley Visitor Centre ✔️ ✔️ ✔️
DL brochure display at the Visitor Centre ✔️ ✔️ ✔️
Oversized brochure display at the Visitor Centre ✔️ ✔️
Display of any business related events and promotional posters/brochures at the Visitor Centre ✔️ ✔️ ✔️
Digital screen advertising (two screens) ✔️
Industry Insights, updates and opportunities via Touchpoint eNewsletter ✔️ ✔️ ✔️
Invitations to training opportunities

Available to all City of Swan Businesses
Delivered by Business and Tourism Services

Business development opportunities
Subscription to the Swan Biz newsletter
Preferential consideration given for relevant industry/media familiarisations ✔️ ✔️ ✔️

Purchase partnership Purchase partnership Purchase partnership

Additional options


BEYOND SWAN VALLEY

$50

EVENT ONLY


$50

Contact the Swan Valley Visitor Centre to enquire Purchase partnership

Online Benefits

Events listing(s) on the swanvalley.com.au calendar of events ✔️

Other Benefits

DL brochure display at the Visitor Centre ✔️ ✔️
Display of any business related events and promotional posters/brochures at the Visitor Centre ✔️ ✔️
Industry Insights, updates and opportunities via Touchpoint eNewsletter ✔️ ✔️
Invitations to training opportunities

Available to all City of Swan Businesses Delivered by Business and Tourism Services

Business development opportunities
Subscription to the Swan Biz newsletter
Preferential consideration given for relevant industry/media familiarisations ✔️ ✔️

What is the Visitor Centre responsible for?

- Provision of front counter visitor servicing 364 days per year

- Provision of accessible tourism information 24 hours per day, seven days per week

- Management of www.swanvalley.com.au

- Auditing the condition of tourism trail infrastructure

- Online reputation management (Trip Advisor, Google reviews etc)

- Distribution of the Swan Valley’s key collateral from Swan Valley Visitor Centre (visitor guide and maps)

- Management of West Swan Road Information Bay

Visitor Centre as source of referrals

Visitor Centre Insights

Research conducted on visitors using Visitor Centres show:

*Influence of Visitor Centres on WA Tourist Behaviour, Metrix Consulting, June 2015 and Visitor Information Centres, Advance Tourism 2003.

“Thank you so much for all the help I have received. The two ladies I have spoken to have been awesome and so helpful. I requested maps and brochures and received a lovely package yesterday."

- Visitor

“The visitor centre proudly represents decades of knowledge about the Swan Valley, which our team of local experts draw on to improve the experience of our visitors. Research has proven that those who connect with the centre are more likely to visit again and recommend the region to their friends and family.”

- Tanya Richardson, City of Swan Mayor

"Thanks to you we have our accommodation sorted and are looking forward to coming to the Swan Valley and using the information you have provided. Thank you once again your service has been amazing and very helpful.”

- Visitor

”Our incredible region is lucky to have the Swan Valley Visitor Centre. Extraordinary support from an amazing team! My business wouldn’t be where it is today without the dedication and support of our Visitor Centre."

- Tourism Business

Click here to find out more about Swan Valley gift cards.

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