The results are in and the Swan Valley remains a firm favourite with local visitors.
The Swan Valley is one of the most popular places for Perth residents to take a day trip, with the City of Swan’s latest research showing 75 per cent of all Perth adults visit the region at least once a year, capturing 42 per cent of the Perth day trip market. The research discovered:
- 94 per cent of all visitors to the Swan Valley were from Western Australia.
- 67 per cent of adults from Western Australia had visited the Swan Valley at least once in the past 12 months.
- 59 per cent of visitors to the Swan Valley were female and 41 per cent were male.
Family groups made up 44 per cent of visitors and couples made up 35 per cent. Food was one of the biggest reasons for visiting to the Swan Valley.
Among unprompted responses, 30 per cent of visitors said they came to the Swan Valley for dining - breakfast, lunch or coffee and 28 per cent made an unplanned visit for food and/or drinks.
In prompted responses, 28 per cent said the motivating factor for their visit was for eating at a cafe or restaurant.
The survey found 80 per cent of visitors spent money on food while in the Swan Valley, while 49 per cent of overseas and interstate visitors stated they came for wine tasting/buying.
City of Swan Mayor Kevin Bailey said while holidaying in WA it made perfect sense to plan a trip to the Swan Valley.
“Come for an afternoon, a day trip or a long weekend – the Swan Valley has something for everyone,” he said.
“Bring the whole family for lunch, grab some friends for a winery tour, or drop by for a specialty coffee and a handcrafted sweet treat – our businesses are waiting to welcome you.”
Note: the top 10 reflects businesses that were open at the time of the research. The Cheese Barrel has since closed, while Taylor's has closed temporarily (June 2020). The Swan Valley Visitor Research Survey 2019 was conducted by the Patterson Research Group.