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Third time’s a charm for Swan Valley Visitor Centre

17 March 2020

9 March 2020

  • Swan Valley Visitor Centre recognised as the best in Australia at the Australian Tourism Awards in Canberra.
  • For its third consecutive win, the Swan Valley Visitor Centre was inducted into Australian Tourism Awards Hall of Fame.
  • The Swan Valley Visitor Centre received the award ahead of 500 visitor centres around Australia.

The Swan Valley Visitor Centre has been recognised as the best in Australia for 2019 by the Australian Tourism Awards ahead of 500 visitor centres around Australia.

For the third year in a row the Swan Valley Visitor Centre won the Visitor Information Services category ahead of more than 500 visitor centres around Australia, presented at the Qantas Australian Tourism Awards Ceremony at the National Convention Centre in Canberra on Friday March 6.

For winning the same category in three consecutive years, the Visitor Centre was also awarded the Hall of Fame Trophy and inducted into the Hall of Fame.

First established by the Federal Government in 1985, the Australian Tourism Awards are tourism industry’s peak awards, recognising and promoting excellence in tourism.

Located in historic Guildford at the gateway to the Swan Valley, the Visitor Centre is operated by the City of Swan and opens every day of the year except Christmas Day.

The Swan Valley, which boasts Western Australia’s oldest wine region and the second oldest in Australia, attracts 5.4 million visitors per annum with a visitor spend of $430 million.

In accepting the award on behalf of the City of Swan and the Visitor Centre, Mayor Kevin Bailey said it was an absolute honour for it to be recognised for the third consecutive year.

Mayor Bailey thanked the City of Swan Council and Executive, the Australian Tourism Awards, Tourism Council of Western Australia and the Swan Valley tourism industry for its ongoing support of the Visitor Centre and the City of Swan’s tourism programs.

"This recognition is excellent acknowledgment of the outstanding service and support provided by the City's Visitor Centre staff," he said.

“I would also like to acknowledge and congratulate all the winners and finalists – not only for your accomplishments as touched on tonight - but for being industry leaders, particularly in the challenging environment that we currently face due to the fires and Coronavirus, and most importantly for putting all that Australia has to offer on the world stage.”

The City of Swan looks forward to continuing to provide the very best in visitor servicing and tourism into the future.

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The City of Swan acknowledges the Whadjuk (Noongar) people, who are the traditional custodians of this country. We pay respect to their culture, history and their elders past and present.