Results from the latest visitor information survey identify the Swan Valley as a top tourist attraction in Western Australia.
The Day Tripper survey, commissioned by the City of Swan in 2016, showed 3.1 million people visited the region. This is a significant increase compared to the 2012 survey results of 2.1 million visitors.
There was increased interest in the region among both local and international visitors.
The surveys are conducted every few years targeting visitors to the Swan Valley.
A highlight of the Day Tripper survey results was the growing awareness of the Swan Valley as a Humane Food Region.
Almost a third of visitors said they were impressed by the Swan Valley chefs’ commitment to serving humane food and that it had influenced their decision to visit the area.
There had been an increase in the number of families visiting the region, up from 32% in 2012 to 50% in 2016.
The majority of visitors said they would plan a return trip, provided the region remained fresh and vibrant.
The City has previously been recognised nationally for its commitment to tourism having won a Qantas Australian Tourism Award in 2013 (local government category).
Other interesting Day Tripper results include:
- A strong interest in wine-tasting, sampling local produce and visiting breweries when visiting the Swan Valley.
- A large portion of people visited the Swan Valley based on word-of-mouth recommendations, reflecting the growing popularity of the area and the diversity of its tourist attractions.
- Almost 40% of Day Trippers (equivalent to two third of Perth adults) visit the Swan Valley at least once a year - 90% said they would plan a return trip
- More than 50% of visitors came to the Swan Valley for lunch.